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Brand identity
Agency
A confident identity for a growing agency, carried from the logo and color system all the way through stationery, email and merchandise.
- Client
- A growing agency that needed an identity as confident as its work.
- Type
- Brand identity
- What we did
- Logo & identity system
- Color & typography
- Iconography & imagery
- Stationery & email signature
- Merchandise
What we built
The details that do the work.
- 01
Built on purpose
Guidelines open with the brand’s mission and vision, so every design choice ties back to why the agency exists.
- 02
A flexible logo
Primary, secondary and optional lockups, with color variations, clear space, sizing and usage rules.
- 03
A complete system
Color palette and usage ratios, a two-typeface hierarchy, tone of voice, iconography and imagery direction.
- 04
Out in the world
Letterhead, envelopes, business cards, a notepad, an email signature and branded merchandise.
Inside the guidelines
Every piece, documented.
Want something like this?
Tell us what you’re building. We’ll help you think it through, then build it.
